The Red Olive Blog

The days of being able to walk into an agency’s office with a freshly pressed suit and diploma, and walk out with a full-time job and benefits are long behind us. Many university students are learning the hard way that they can’t just pass go, collect their diploma, and proceed to a six-figure salary at […]

When Coca Cola’s creative team sit down and brainstorm ad ideas, they’re not just looking to highlight how delicious their soda is. They’re planning the creation of content that will go viral – as it has proven to, time and time again. The Christmas polar bears? Adored by everyone, and shared by millions. Coca Cola […]

Being a designer involves more than just downloading Helvetica Neue and understanding proper alignment, but no one told that to the people who created certain billboards along the I-15. Here are some tell-tale signs that you might be a designer… 1. You don’t understand who thought this irony was OK. 2. You do not believe […]

1. Focusing on features rather than benefits SO much advertising is ineffective because the people behind it forget that the customer only cares about what’s in it for them. If you’re a dentist trying to get people to come to you for their root canals, put focus on the benefits – having a beautiful smile, preventing […]

StumbleUpon is currently the fourth biggest platform for driving social media traffic, just missing out on a medal because of Facebook, Pinterest, and Twitter. The site randomly generates web content for users to view based on their interests, and gives them the opportunity to like or dislike what they StumbleUpon in order to better personalize […]

“Experts” and casual searchers alike have been predicting the demise of SEO for years. While their reasoning differs greatly depending upon their backgrounds in the field, they all share one significant similarity…They’re dead wrong! So let’s clear things up right off the bat. Will SEO die? No. Will it change? Yes? Why do people think […]

The votes are in. Your 2014 Mustache May champion is Braydn (aka Guy). But wait just a minute, this year’s competition didn’t go down without a fight. Voting closed late Friday night, but there wasn’t a clear winner until just now. The Play by Play Vince had a hold on the competition from the beginning. […]

=> VOTE NOW! It’s that time of year again. Red Olive got a little harrier last month as the men of the office prepped for another round of Mustache May. The women were given the chance to do a CrAzY hAiR dAy but chose not to participate. From Apple employees to famous barbeque chefs, this […]

When it comes to the complicated minefield (or money factory…) of new gTLDs, those of us working in SEO really just have one question on our minds: how will the new .something domain extensions affect search results and rankings? The short answer? They won’t. The longer, more complex one? They might, but no one can […]

As one of the last social media platforms to incorporate hashtags, Facebook rocked the social media marketing community with the release of their own hashtag feature this past summer. On June 12th, Facebook announced that its users would be able to access larger conversations on their favorite topics through clickable hashtags. The company stated that […]

AIGA The American Institute of Graphic Arts (AIGA) serves as our region’s most prestigious juried competition. This professional association for design holds an annual show gala and benefit to honor the best 100 designs in Utah over the past year. This year’s gala took place on May, 18th in Salt Lake City and contained work […]

While we know that the proper month for a mustache competition is March, we here at Red Olive like to shake things up a bit. Having missed the Mustache March deadline, our team decided that the beginning of May was the perfect time to start growing out their mustaches to see who could have the […]

Utah digital agency conducts a successful search for the state’s most talented designers, developers and SEO and internet marketing specialists. South Jordan,UT–5/28/2013–When you produce award winning creative and impactful brand systems you get noticed- a little too noticed. Red Olive’s project queue grew to a three to six month waiting period and the search began […]

What does the Susan G. Komen foundation do? As the global leader of the breast cancer movement, the Susan G. Komen organization has made incredible contributions to breast cancer awareness and research. Since its inception in 1982, the organization has invested more than $1 billion into the search for a cure and the empowerment of […]

Full Infographic here In today’s technology driven world, most consumers either prefer to purchase products exclusively online, or look to a company’s website to see if their storefront is worth visiting. This means that no matter how beautiful your location is, you’ll still be overlooked by many consumers if you don’t have the website to […]