The ultimate goal of internet marketing is to increase conversions. A conversion might be a sale, a new user, or a lead. However you choose to define a conversion, there are two components to increasing them: building traffic (web marketing) and converting that traffic (site design, content, and coding). Some companies are usually good at one or the other. What makes Red Olive stand out is that we have talented designers and developers to back up our online marketing team. We don’t outsource the design, coding, or website editing portions of your SEO campaign. This saves us both time and hassle.
A/B testing involves testing two different strategies in your marketing approach, to determine which one will yield better results. An example of this is copy testing, where two headlines may be tested with people to see whether they generally respond better to A or B.
Here at Red Olive, we understand the need to execute proper A/B testing, and can help you determine elements of your current marketing strategies that should be tested, such as user experience design, purchase funnels for ecommerce sites, and text on your site.
A/B testing aims to limit risk and maximize Click-through rate. Often, marketers will think an idea is good simply because its “creative” or “looks good”, but will neglect finding out whether it’s actually engaging and successful with the public. You can have the snazziest, most impressive website in the world, but if people don’t stay on your site or buy from your company, it’s useless.
Let Red Olive help you make the most effective marketing decisions by A/B testing.