Optima Batteries

With so many quicker, cheaper ways to reach a far-off destination, why overland? The difference between overlanding and other forms of travel is that the journey is more important than the final destination. Working with Optima Batteries, our video production team spent a weekend getting footage of their time on the Morrison Trail.

What resulted of that trip quickly became a powerful video documenting exactly what overlanding is all about. There are certainly easier ways to get to the Beartooth Highway (where the Morrison Trail ends). But the end of the trail isn’t the destination, it’s merely the end of the adventure.