THE PROJECT
Selected branded giveaways and applications produced to carry a retail identity into practical customer-facing touchpoints.
The work brought the brand into everyday use through practical, visible customer-facing items.
Retail · Brand applications project
EXTENDING A RETAIL BRAND INTO EVERYDAY TOUCHPOINTS
CONNECTED DELIVERY
THE RIGHT CAPABILITIES.
ONE SHARED DIRECTION.
The work was structured around the business challenge rather than a disconnected list of outputs. Relevant capabilities moved together from thinking and design through production, technology and real-world execution.
IMPACT
WORK DESIGNED TO
MOVE THE BUSINESS FORWARD.
The brand became more present in the customer experience through practical, recognizable branded touchpoints.
FEATURED WORK