As some of the baddest scientists in the game, these off-road lighting tech monsters came to us looking for a way to increase their online presence. Working with Baja Designs, our marketing experts developed strategies that made their performance products out-perform the competition on and off the track.
SEO + PPC + EMAIL
FORGED IN STRATEGY
Our tactics included a greater focus on SEO, developing a better email marketing strategy, and kicking trash when it comes to paid search despite a decreased budget size. See how our efforts gave “The Scientists of Lighting” the edge they needed to stand-out in the digital world.
SCROLL
RESULTS
25.46%
ORGANIC TRAFFIC INCREASE
483%
EMAIL TRAFFIC INCREASE
33.99%
INCREASE IN PAID SEARCH REVENUE
One area we targeted as soon as Baja Designs became a client was their email marketing. Using a modified emailing strategy that involved better sending times and targeted product placement, revenue increased across the board.
PPC
When our paid search experts received a decrease in their budget, they increased their targeting efforts. The results prove that product specificity and better-designed landing pages can truly transform a dying campaign into a winning one.
SEO
Typically, SEO marketing involves a lot of content creation, but with Baja Designs, we took a different route. Instead, our SEO strategists optimizing their current copy. These improvements increased organic traffic more than a quarter over the past year.
- 26% increase in site traffic
- 25% increase in organic traffic
- 22% increase in transactions