The social media scene isn’t easy to navigate. From Twitter to Instagram and beyond, every social media channel has a different rulebook. Luckily, our social media experts have mastered the details and outsmarted the popular kids.
PAID SOCIAL
SOCIALLY PROMOTING AN ARCHITECTURE FIRM
Working with XR3D, we developed a Facebook campaign that proved drastic improvements in costs, impressions, and leads. We then take those numbers and use retargeting for further improvements down the road.
SCROLL
RESULTS
346,019
IMPRESSIONS
280
LEADS
$470
DECREASE IN COST PER LEAD
iMPRESSIONS
Not all ad impressions are created equal. Increasingly, marketers are adopting the position viewed impressions significantly affect a business’s bottom line. For XR3D, those viewed impressions saw major increases over the past year with the help of our experts. Those impressions increased from a little over 17,600 to over 65,750 in less than a year.
lEADS
Anytime someone discusses online marketing; the conversation almost always turns towards lead generation. The XR3D Facebook ads made it easier for them to reach out to potential customers across multiple devices directly affecting overall profits. Since the campaign launch, leads increased from a handful to over 60 last October.
Cost
In past years, the average cost per Facebook lead for XR3D was over $500. Thanks to our paid social efforts the average for XR3D paid ads decreased to about $30. That’s a dramatic difference, especially for an architectural firm bidding million-dollar projects.
- At the beginning of the year cost per lead was $139.
- In ten months, that amount decreased to $37.
- The lowest month saw a $27 cost per lead.