Using Virtual Pageviews to Track Events with No Destination Page

May 4, 2011

Using Virtual Pageviews to track events where there is no destination page.

Setting up goal tracking in analytics should be one of the first steps of any SEO campaign. I am using this code with an SEO campaign where a particular page has a quick contact form that doesn’t post to a thanks page. So there is no destination page to track.

Code on page:

Result in Analytics:

Pageviews for this particular “virtual page” are the number of times people clicked “submit” on the form.

Check out Google’s documentation on virtual pageviews and other tracking customizations.